Fredrik Lyreskog
I lead web projects to get so
High-Converting it feels ILLEGAL
Since my early career days at Google, I've lifted an insurance funnel conversion rate with +58%, a global DTC e-com with +66%, a mortgage lead-gen with +179%, and a lot more.
Read this page to discover
- Stop the Bleeding – Plug leaks in your website costing you sales daily
- Hijack Growth – Steal the exact frameworks behind 179% conversion lifts
- Out-Think Competitors – Turn UX into a profit-printing psychological weapon
- Claim Bi-Weekly Profit Hacks – Get my newsletter-only strategies (100,000+ growth leaders rely on)
- Bypass 11 Months of Trial/Error – Bypass costly trial/error with battle-tested conversion blueprints
- Print Money 24/7 – Transform your site from cost center to into recurring revenue machine
Keep reading — this could be the revenue breakthrough you've been waiting for.
The cost of a leaky website
Most websites are
leaving money on the table
Your business has a website. With all the bells and whistles.
-
The branding? Slick.
-
The images? High-res.
-
The carousel slideshow? Fancy.
Yet… your conversions are stuck.
Why?
Because most websites aren’t built to convert—they’re built by committee decisions designed to:
-
Impressing shareholders
-
Attracting talent
-
Looking "modern", "premium" and "on-brand"
-
Being "cost-effective"
-
Checking off ESG boxes as well as marketing trends
And while those goals aren’t bad, they must be secondary—if you want a high-converting website that actually grows revenue.
What if...
- Your landing pages converted twice as many visitors?
- Your online store's average order value shot up?
- Your web app users had way better retention?
I help businesses build high-converting websites that generate recurring revenue—on autopilot.
Even better? I'll set up a battle-proven A/B testing framework so your team can continue optimizing with just 2-4 hours per week.
Ready to stop leaving money on the table?
Let's get to work →
Newsletter
Join Revenue Snacks – 100,000+ subscribers strong
Most newsletters are filled with fluff. Mine isn't.
Get the unfair advantage most businesses never see – my best conversion strategies straight to your inbox.
Max 1 email/week. Unsubscribe anytime
Results & Recommendations
Here's what C-suite executives are saying about my work
Increased funnel conversion rates by 44%, 58%, and 179%
"Fredrik drove the product development of our largest and most complex products with impressive results.
Our funnel conversion rates improved significantly thanks to dedicated continuous improvements by Fredrik and the team."
Chief Product Officer,
10X (962.3%) ARR (Annual Recurring Revenue) SaaS growth
"A person who can deliver high-quality digital work with excellent team and relationship building abilities.
He managed an unexperienced team to launch a great digital product. He is certainly one I would recommend."
Founder & CEO,
About me
Who’s Fredrik?
20+ years building and optimizing million-dollar funnels (not PowerPoints).
Unlike other Product Managers, Designers and Marketers, I've spent two decades actually building and scaling businesses—not just trying to sell a specific skill set.
While most consultants focus on vanity metrics, I focus on profit-driving conversions.
Advisor & Growth PM
Before leading growth teams for companies like Google, Fjällräven and Swedbank, I had to deep-dive into all aspects of digital growth—Product management, A/B testing, UX, copywriting, SEO, content marketing, email marketing, and retention strategies.
This gave me a deep understanding of what actually moves the needle in business growth.
Now, I focus 100% on what I do best: turning websites into high-converting revenue machines.
Want me to do the same for you?
Time to level up
(before you bleed more sales)
Most agencies focus on looks. I focus on revenue.
Most websites and apps are designed based on opinions, guesswork, and aesthetics.
High-converting websites are engineered for revenue—not just looks.
Agencies obsess over making things "pretty"—not profitable.
Teams launch pages without testing or data to back decisions.
Businesses pour money into traffic but struggle to convert visitors into buyers.
Commercial-driven messaging and pricing strategies to increase revenue fast.
Conversion-first design turns traffic into paying customers at scale.
Every change is backed by data, A/B testing, and behavioral psychology.
The difference? One burns cash. The other prints money.
I help businesses make the shift. Let’s turn your website into a revenue-generating machine.
- Your revenue is on the table – claim it
I only accept 2 clients on retainer to guarantee razor-sharp focus on your growth. 1 spot left for [cm-medium]. - Every day you wait, you're burning money
Your competitors aren't waiting. Neither should you. - Imagine this time 3 months from now:
Your website isn't just "pretty"—it's a 24/7 sales engine backed by data, psychology, and profit-first design.
Portfolio
From leaky funnels to revenue engines
See what happens when brands stop decorating websites… and start engineering profit.
Global DTC E-commerce
Fjällräven
Fjällräven is a Swedish outdoor brand founded in 1960, recognized as a global leader in sustainable outdoor gear. Renowned for its durable, functional, and eco-conscious products, the brand is also celebrated for its Scandinavian minimalist design.
Increased conversion rate:
+66%
95%+ Statistically Significant
Sept 2022 - Dec 2023
Global DTC E-commerce
Hanwag
Hanwag is a German footwear brand founded in 1921, specializing in high-quality, durable outdoor and hiking boots. Known for their exceptional craftsmanship, comfort, and performance, Hanwag combines traditional techniques with innovative designs to create reliable footwear for outdoor enthusiasts.
Increased conversion rate:
+40.3%
95%+ Statistically Significant
Sept 2022 - Dec 2023
Increased average order value:
+13%
95%+ Statistically Significant
Sept 2022 - Dec 2023
FinTech Lead-Gen
Compricer
Compricer is a Swedish fintech company founded in 2004, specializing in comparison services for insurance, loans, and other financial products. Known for its user-friendly platform, Compricer helps consumers make informed decisions by offering transparent and personalized comparisons
Increased conversion rate, car insurance:
+44%
95%+ Statistically Significant · Scorecard Verified · Jan - July 2021
Increased conversion rate, home insurance:
+58%
95%+ Statistically Significant · Scorecard Verified · Jan - July 2021
Increased conversion rate, mortgage:
+179%
95%+ Statistically Significant · Scorecard Verified · Aug 2021 - June 2022
Increased organic SEO traffic:
+102%
6-fig users/m, Verified
Jan 2021 - June 2022
Increased direct/brand traffic:
+23.7%
Verified by third-party
Jan 2021 - June 2022
FinTech SaaS
Redeye
Redeye is a Swedish investment bank and research firm, founded in 1999, specializing in growth companies, particularly in the technology and life sciences sectors. Known for its in-depth analysis and equity research, Redeye provides tailored investment services, catering to both institutional and private investors.
Increase of SaaS ARR (Annual Recurring Revenue):
+962.3%
Not a typo: 10x!
CEO Confirms, Sept '20
Increase of customer satisfaction:
93.9%
Sourced from third-party
NPS score August 2019
Big Tech
During my 1 year contract with Google, I contributed to the 'Ditt företag online' (Your Business Online) campaign, a Swedish initiative aimed at empowering small and medium-sized businesses to grow their online presence.
I delivered the strategy report Conversion-driving Attention Strategy, which helped shape the campaign's approach to engaging SMBs with practical tools and resources for digital success.
